• PPC

  What to look at while testing different adverts in Facebook Ads?

  Posted by seohelper on December 11, 2020 at 9:14 am

  Question for you guys: when you test different Facebook ads for conversion campaigns, do you always focus on CTR% and avg.cpc or you also look at addtocart costs, CPA, etc?

  Could one make the case that the ad job is only to get clicks and the rest is left to the landing page?
  Or maybe is important to look at other metrics to define the relevance between the ad and the l.p.?

  I am having trouble deciding what to look at to define the winner.

  Thank you so much!

  seohelper replied 3 years, 4 months ago 1 Member · 0 Replies
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