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What kind of improvements have you seen by interlinking your content?
Just wondering if anybody kept track of or measured their results after linking their content together. Or sending more links to their best pages.
I just went through some old articles in related categories and added links to the top pages, In one category I added over 40 links to one page.
Also as Patel suggested in the past I’ve added links in the sidebar, bt never paid attention to the results. I have been doing so many needed updates like switching to https, doing a little link building and article updates that it’s going to be hard to see what’s doing what.
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8 Replies
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Some of my best results have come from good internal linking. It’s so often overlooked but a good technique I often use when take on someone’s website is.
Google search console – top 10 pages for organic clicks in the last month – add links in those pages to other pages on the site I want to rank (where relevant)
This has worked for me more often than not as a starting point. For a lot of sites this is power blogs and content that outweigh the category pages.
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We got a significant growth after SILO structure building
It looks like a tree root when every page aggregates to a topic page (landing) and then all the landing pages to the main
It completely depends on your niche and the website
But anyway you should combine (by internal links) your content by topics
As an example, transportation marketplace <-> car shipping landing page <-> all the car shipping articles + in case of a huge topic diversify it by smaller articles combining it in one hub -
I must say it is a critical question you have asked. I want to say a couple of things that every SEO Expert should follow:
1. Always track your effort. Whatever you perform, whether to build links or do the on-page changes, always track or measure your success.
2. As far as adding related-content or link inner-pages are concerned, it is important to do this. The goal is that the user must roam from one page of your website to another. This will improve the site pages/session and site’s average time. Please do not do this haphazardly but do it with some technique and only refer relevant-content posts from a page. -
Pages ranking 11-15 (top half of page 2) with no internal links are real low-hanging fruit. Sometimes a handful of internal links are enough to get them onto page 1. They won’t stay there long if your CTR isn’t good though: you will need to make sure you earn a more stable position on p1.
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Personnaly I was not ranking on a product category page at all. I wrote some pieces of content – 4 to be exact with around 600 words in – I linked them to get a sort of Topical Mesh and I didn’t forget to push a link from articles to the produt category.
Since August I did it, each article is ranking, at least 15 keywords on first page (around 50 keywords trusted for each) and the product category is ranking 10 on the top keyword I wanted it to rank.
I did not any backlinking campaign or social media diffusion… just on-site linking.
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Some of my best results have come from good internal linking. It’s so often overlooked but a good technique I often use when take on someone’s website is.
Google search console – top 10 pages for organic clicks in the last month – add links in those pages to other pages on the site I want to rank (where relevant)
This has worked for me more often than not as a starting point. For a lot of sites this is power blogs and content that outweigh the category pages.
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Good tip thanks.
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Excelente contenido!!
