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What kind of Campaign Structure do you use?
Hi all. I’ve been using the alpha/beta structure where I start with phrase Match in one AG and then move high performing keywords and search terms into an exact match AG. Though this one has issues because if I want to move “furniture rental” into exact match because it’s performing well – I can’t because then I’d miss out on getting hits from search terms that have text before and after furniture rental phrase.
So I’ve been looking to perhaps change the way I structure my account and campaigns. I would be curious to learn how people these days structure things?