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What an absolute joke Facebook advertising has turned into. From the ads app, business manager all the way to engagement. What an absolute disappointment..
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We’re still spending $1mil+ per month on Facebook.
Yes, performance has waned a bit, but there’s still plenty of room to make profit.
Gotta be willing to adapt or get left behind. The stuff that worked for you 5 years ago isn’t going to work anymore.
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Devil’s advocate here.
You have to remember that 5 years ago, Facebook was the premier destination for attention/time wasting. Now people have Instagram, TikTok, Discord.. hell even Whatsapp group chats weren’t all that common back then. So attention is spread thinner vs. 5 years ago.
The algorithm also got a lot more complex.. for example, clients used to just post a post on their company page and the engagement would be more or less linear w/ the amount of posts they did. NOW, if they put up 5 posts, its almost like FB will penalize you for it. We’ve now switched over to Reels and we’re seeing more engagement through those.
I don’t think any platform would perform great if you didn’t adapt. That being said, the latest IOS release REALLY fucked up a lot of FB campaigns but then again, that’s not the fault of FB
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Perhaps Facebook was always garbage it was just very good at invasively taking credit for conversions? Apple’s privacy changes might have shined a light on them…
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