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We brought the traffic, but not the conversions.
This month we lost a client. It really sucks. We finally started ranking on page 1 for about 9 of our keywords and the traffic increased exponentially. The only problem was conversions.
I read recently that an SEOs job is not just to bring traffic but also help bring conversions. The site I worked in was an e-commerce site competing in moderately difficult niche.
When I looked at the behaviour flow, I could see the new users browsing the site and spending around 2.5mins on average. But the client hadn’t set up e-commerce tracking on the analytics and was highly paranoid about granting us access, so I wasn’t able to view much more than that.
After looking around, I could see a few notable things and I mentioned it to them. Some things to note would have been items that were pre added into cart making the price look astronomically high, and product descriptions.
I don’t normally do CRO for clients, my idea is to bring them the traffic, they’re responsible for the conversions. Am I wrong?