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Want to learn about SEO but don’t know where to start
Anyone, please suggest me a free SEO course from where I can learn the important stuff.
Another thing is it worth in 2021 as a full time job -
11 Replies
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Learningseo.io
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One tip from me is to not use out of date sources. Some techniques that might have been mentioned on a blog post a few years ago may not be the best way now. Find a reputable course (Udemy may have good starter courses) , read recent blog posts from the likes of searchengineland, don’t listen to just one source. Lots of people think they know the ‘rules’ and they end up getting burnt long term.
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Now that we have some context, let’s dive into the ways I recommend learning SEO.
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List of Resources:-
Search Engine Land.
SEO Book.
Search Engine Roundtable.
Search Engine Journal.
Performable Blog.
Conversation Marketing.
Distilled Blog.
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I think Coursera is better platform for SEO learning
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Start with MOZ SEO Chapters.
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Start by focusing on keyword research, content writing, and link building. save more specific things like robots, pagespeed, and all that for later. For each topic read the backlinko, ahrefs, moz and semrush guides and you will be fine.
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ahrefs course on youtube was released in May so it’s a great up to date detailed beginner course!
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Best place to start: learningseo.io. All free resources.
Beats anything out there! -
On-page SEO
Title Tag
Title tag is the most important factor of on-page SEO.
You want your keyword in the title tag.
Title tag- 50-60 characters long
Meta Description
Meta description should be 155-160 characters, summarize the page and include the keywords
URL Structure
Url that describes the page
Always use “-” and not “_” with the url
Avoid capital letters in the URL
Urls that are shorter rank higher on google
Clean url structure
Make sure your website url is HTTPS and not HTTP
“If you dont understand url then neither does google”
Header Tags
Stick with the H1 or H2 for all headers
H1 for main headers, H2 for subheaders
Avoid the same H1 tags (dont add two “moonlight movies” headers)
H1 tag should be 20-70 characters
Always answer user intent with the header
Use keywords for headers
Dont use H6
Optimize Page Speed
Optimize images bigger then 150 bytes (use Image Compressor, TinyPNG)
Use a simple web design
Use Site Speed tab on google analytics ( if the page time is over 4 secs then its likely the user will leave the page. Use Speed suggestions for adjustments.)
Leverage browser caching for files
Upgrade server response time
Minimize redirects
Keyword Usage
NLP Natural Language Processing- For Moonlight Movies, dont use keywords like “movie rental” or “screen rental”. Use more natural sentences like “where to rent a movie screen in nashville”
Site Map
Have internal linking to other pages on the site
List all the pages of your website for both the search engine and the user
2 types of site maps; HTML and XML
Balance the amount of subpages for each category on your site(about>cost,time | contact>email,address)
HTML- designed for humans
XML- designed for crawlers (google)
Learn how to create a dynamic sitemap
Create an xml site map
Off-page SEO
The process of linking or promoting your website using link building
Build recognition, credibility, trustworthiness, and authority.
Having your link on credible websites creates high domain authority for our page.
EX: a page on wikipedia that links back to our page creates high domain authority for our page.
Link Building
Drives referral traffic and increases website authority
Strategies for link building:
High quality content
Off-site engagement (featured on other websites)
Social media
Collaborate with influencers
Tools and Practices:
Keyword research
Understand how much traffic you will get if #1 on that keyword. Use Google Keyword Planner to see this data
Competition
Volume
Relevancy
Get volume from google keyword planner and competition from google search like below
Get an exact number for competition, type ‘allintitle:’ on google and then the keywords
Look for large volume and low competition
Copywrite and Keywords
For Headlines, what might look good on print, might not be great for SEO
What are content and brand associations with our brand?
Short tail keywords get more eyeballs but the conversion rates are lower than long tail keywords
Choose Keywords based on:
Search Volume (use google keyword planner)
Competition (use google keyword planner)
Relevancy (use…you know)
Commercial Intent (Choose keywords that get customer to do what you want: “rent screen”)
Keyword Spreadsheet
Create a spreadsheet that shows the keyword, volume, competition(allintitle:), and KEI (Volume/Competition)
Use the spreadsheet to decide which keywords to target based on KEI and relevance
Always choose keyword by how relevant it is over the volume/ratio(KEI)
Check commercial intent keywords and see who ranks for them.
Discount
Deal
Buy
Coupon
Shipping
Every page should have a primary and secondary keyword. The primary keyword defines the nature of the content. The secondary keywords are relevant to the primary keyword.
Go on google and type your keyword in the search bar and google will show you your lsi related words at the bottom of the page.
Add these words to the secondary keywords to rank higher
Google Suggest
Type in your keyword in google search bar and look at what google is suggesting to finish the search
Keyword Clustering- Group keywords into a core topic with related subtopic keywords
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SEO is not that much difficult to learn. I started learning SEO a year ago and now will not say that I am a perfect SEO professional but I can say that I have learnt most of the things about SEO. I want to share my experience with you that how I started my SEO learning so that if you like it then you may follow this and you are also able to learn as I did.
Very firstly I had gone deep with the definition of SEO that what is this? I had google about it and searched many videos on youtube and watched them. I had given almost one day for just definition as I nothing knows about the SEO I just know that it is just platform like google. After visiting several websites I really come to know about SEO.
After this, I have searched that how to do SEO. From different platforms, i get the information and i practised practically at home. Until you won’t give practise practically you will never get anything in your mind. by just learning and reading about something you will forget that in some days.
so according to me to start SEO learning you should start from the basics of SEO as if your base is strong then you will never face any problem in your future while working with SEO.
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What you want to learn in SEO, you can start from here, Reddit is also a big platform where you can learn SEO from here. you should participate with the people.
You can also go with some blogs where you can get details about SEO with good experts.
above are the platforms where you can get good details about SEO and in Reddit we will discuss with experts.
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