Value vs conversion optimization

Forum White Hat SEO PPC Value vs conversion optimization

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  • #19376

    Hi all,

    I’ve been running my fb campaigns for a while now and this may sound very noob of me but I only recently learned about optimization for value.

    I looked it up and apparently only certain ad accounts get access to this sort of optimization. Previously, I was running campaigns on conversion optimization.

    Does anyone have experience with value optimizations? If so, would you say it performed much better than a typical conversion campaign?


    I’ve tried it recently, it did not bring better roas than conversions optimization. Tested with different audience, no luck.

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