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    Using Multiple Custom Audiences in Google Ads

    Posted by seohelper on July 5, 2021 at 4:21 pm

    Hi all-question about using multiple custom audiences for a single campaign, video in this case.

    I just created a video campaign and have 3 separate custom audiences for it. 1) Similar interests based on keyword 2) Visitors who browse a list of similar websites 3) Visitos who belong to a list of similar apps.

    1) I have uploaded each of these 3 custom audiences separately. I see there is a way to include all of these on a single custom audience. Does it make a difference if each filter is on a separate custom audience, or should they all be combined?

    2) Will the visitors who see my ads be visitors who meet all 3 criteria? As in, they browse similar keywords AND browse similar websites AND browse similar apps? Or is it, visitors who browse similar websites, OR browse similar keywords, OR browse similar apps?

    3) Can the weekly impression estimate be trusted when creating a custom audience? For some of my interests and keywords it only shows 0-100k impressions, even tho I feel like it would be much higher. So how much should this estimator be trusted?

    Thanks.

    seohelper replied 2 years, 8 months ago 1 Member · 0 Replies
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