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Urgent: Please kindly help me answer two questions on Google Ads campaigns
Hello experts,
I have two serious questions on my google ads campaigns,
Q1: I had been running a google ads campaign for a year, the ads performance was very good, but recently our current product had been renewed that the product title is changed from “product2020” to “product2021”, so that I changed several keywords which contain “2020”, directly changed into “2021”. I found that the impressions increase very very slow and a very few clicks now, it has a very huge distance far away from before. WHAT SHALL I DO to make it right?
Q2: Should I totally change the URL to a new URL if the product has been renew, or I can use the old one forever? There is no “2020” or “2021” contained by the URL, just the “Product” name, no matter 2020 or 2021, the name is unique.
I’m not sure if I’ve clearly described the situation, if you meet any question, please do pose again, I will try my best to describe online again.
A very very BIG THANK YOU in advance.
Best,
Gary
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2 Replies
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Why not just bid on both the 2020 and 2021 keywords, might help with maintaining some of the same levels of traffic?
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It does take a while for the new campaigns to pick up speed.
Also, avoid making changes to the URL.
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