We use the setting import Google Analytics Goals Data into our Ad-words account for tracking conversions.
For some reason, I am noticing that the goals are tracking perfectly in our Google Analytics account. But this is not mapping back into our ad words account. I wanted to see if it just takes a while to sync, but some things are literally just not syncing from the past couple of days.
Why is this happening? Our google analytics account is tracking this perfectly. Shouldn’t it just sync right into Adwords?
Overall, trying to understand how to fix this. Can I force a sync between the two? Should I not use this setting for tracking goals?
1. Your conversion setting may have been switched from “count in conversions”
2. At times I wait upto 2 days before I can see the conversions in adwords (ga imports)
About not tracking perfectly –
GA gives a last non direct click attribution to conversions while adwords would depend upon what you choose. Regardless, adwords and GA would never perfectly match since adwords distributes its attribution ONLY ranked in order of its ad click and completely discounts other channels. Which means you’re also bound to see a conversion belonging to campaign A in GA being shown under campaign B in adwords
Analytic conversion is deemed as last click where as Google Ads are multi touch.
So if someone click on your ads but only convert later organically, they will not be counted on Analytic goals because Analytic sees organic as the “last click” as the source/medium.
As you import goals from Analytic, this problem arise where your conversion is not being pushed over to Ads because there is zero attribution in Analytic where it says that this conversion belong to Google Ads.