Forum › White Hat SEO › PPC › targerting expansion removed
Hey, today i try to create new campaign but targerting expansion was not there anymore, someone got the same issues and know how to fix that?
It is an update that Facebook is making as default setting be on. So we can’t turn it off.
From what I hear from inside sources, Facebook is doing this as part of the iOS 14 update changes. We have less data, so if they expand the audiences then we have more data.
I’ve had better results with it on about 80% of the time and I expect it to perform better with Facebook making it mandatory.