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    SOPs for Agency!

    Posted by seohelper on July 5, 2021 at 5:51 am

    Hello Agency owners!

    I’m working on a SOP (Standard Operating Procedure) for the agency where I work and I’d really appreciate if you guys can give your input.

    More specifically, do you have an SOP for campaign optimization? That’s where im stuck.

    How do you streamline the Campaigns Optimization process so there’s a standard procedure for all clients?

    ComprehensiveIce2689 replied 2 years, 8 months ago 1 Member · 6 Replies
  • 6 Replies
  • aomorimemory

    Guest
    July 5, 2021 at 6:03 am

    have you tried googling SOP samples? if yes, what do you think those SOPs are lacking?

  • TTFV

    Guest
    July 5, 2021 at 10:35 am

    Why don’t you start by documenting what you do now? That will give you a good base to improve upon.

  • terriblehashtags

    Guest
    July 5, 2021 at 11:08 am

    Write down everything in order that you currently do for optimization.

    Then, elaborate in such detail — with screenshots — that an intern could do it without previous experience.

    Boom. SOP. Good luck.

  • PPCGeeksMatt

    Guest
    July 5, 2021 at 11:28 am

    My agency have a weekly set of SOPs, that ensure every element of an account is covered in the scope of a month. That means essential areas are checked at least once weekly and others are given the time to test

    I would list out all the changes and checks you do in a month, work out how frequently they are needed and build your SOPs from there.

    For larger budgets, make a broader set of SOPs to cover more complex accounts.

  • Rickytickybobbywobi

    Guest
    July 5, 2021 at 2:34 pm

    1. Look for keywords, fill out your negatives
    2. Launch campaign
    3. Run
    4. Get back, optimize lp, ctr, qs etc

  • ComprehensiveIce2689

    Guest
    July 5, 2021 at 5:59 pm