Should you no-index low/no volume e-commerce product pages?

Forum White Hat SEO Should you no-index low/no volume e-commerce product pages?

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  • #27639
    seohelper
    Keymaster

    Hey guys,

    We have an ecommerce page with 1K + products. Our site is on react meaning it’s built on JavaScript, hence, taking more time for Google to crawl, render and index our pages.

    Knowing that our page is relatively young and not that authoritative, it does not have a lot of crawl budget, and knowing that it’s javascript-based, it only adds up to the fact why we have some pages that are not even being crawled or indexed by google.

    Also, the majority of the pages do not even have any keyword volume as a product. Additionally, about 15-20% of the products attributes to the majority of the sales we have, meaning the 80% is more like placeholders or being there just in case somebody would actually want to buy the product when found from the shop (not necessarily from Google search)

    We are thinking to do a noindex nofollow for the low/no keyword volume and no-sales product pages. We think that this would save our crawl budget and prioritize the 15% of the products only to be crawled, rendered and indexed, leaving the rest as unidentifiable for Googlebot.

    Do you think this would be a good idea to do? What would be the disadvantages of this tactic?

    #27643
    kellislandrum

    If you have Google Analytics set up, Google already knows what your most trafficked pages are. Google is likely going to crawl those pages first.
    It all speculation until you test, but my guess if that you don’t need to no index those low volume pages. Google is probably deprioritizing them anyway.

    #27642
    swishink

    Google already does that for you, so you don’t have to. Google knows which of your pages has the highest volume of traffic, so it prioritizes those.

    #27640
    clearwordcom

    In the past I’ve started pre-rendering some pages and using next.js to generate server side rendered pages which indexer like.

    Given the popularity of React I’m not sure I’d that’s still true today.

    #27641
    ClickedMarketing

    You don’t need to worry about crawl budget unless you have like 500,000 pages or more.

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