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Sharing FB Pixel
I’m working with someone who owns a small gym business with a few franchisees. Everyone uses the same brand website – we do some higher level paid social from the brand site and have our signup flow setup tracking with a pixel.
A few of our franchisees are looking to do some paid social on their own (they each have their own local FB page). I don’t want each to put their own pixels on the site and noticed there is a way to share the FB pixel I have on the site so I’m curious…
Is there any risk or concerns with sharing the pixel with each of the three franchisees so they could do remarking? Of course they would have to geo fence their ads so not to retarget people who may have visited the site but live near the other gyms. If I share the pixel, does that screw up my reporting on my ads at all?
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2 Replies
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You can share pixel access in the business manager.
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Sharing the pixel should work. You will have to give them the proper access in your Facebook business manager.
