Setting up dynamic remarketing for google shopping

Forum White Hat SEO Setting up dynamic remarketing for google shopping

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  • #1037
    seohelper
    Keymaster

    I’m currently doing standard shopping for gardening products and opted in for search and display network. I now want to test with dynamic remarketing to see how we can retarget cart abandoners or website visitors. However, I’m still kinda unclear as to how these would be set up. I use smart shopping on our other campaigns so I haven’t really dipped into creating a dynamic remarketing. I have my feed and tags set up using google tags manager.

    When creating this campaign, I’m able to choose which campaigns I want it to show for by using custom labels correct? I noticed that we can choose audiences on standard display remarketing but not on dynamic ads, why is this the case?

    Thanks in advance.

    #1038
    fathom53

    Just enable [dynamic remaketing](https://support.google.com/merchants/answer/6099158?hl=en) in GMC. Then setup your [standard shopping campaign](https://support.google.com/google-ads/answer/6077125) and pick your feed or category in your feed and audiences.

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