Forum › White Hat SEO › PPC › Set up Dynamic Remarketing Ads for Retail
Having some issues trying to set the Dynamic remarketing ads for shopping ads, retail vertical.
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Essentially its about matching the product ID and value of the page viewed so that Google can dynamically serve ads by pairing it up with our merchant center feed.
**My question is:** should I set it up on top (as event value and event item) or below as custom parameters? Is there a difference between the 2? thanks.
Set them up as Manual Custom Parameters – using the Google Tag ecomm Params.