SEO is no longer about gaming the system; it is about learning how to play by the rules

uh. no ?

It used to be that you could trick search engines. Now it’s about helping search engines so they can crawl and index better.

This article comes out every year.

If you’re a wizard with words, and have good connections for the link building, I think this can suit you well.

But if you’re making great Web 2.0 tools, like games, it will be very challenging to rank.

Then it will be the marketing strength that matters. Which seems counterintuitive, since most people prefer a great game without a marketing machine, long before an average game backed by growth hackers.

Well, there are still ways to do it. But if you’re in this for the long haul, for sure you’ve gotta play by the rules. But this has been true always. I’m not sure 2021 is much different from 2011 in this regard

Just my 2 cents tho

It was never about gaming the system lol

…playing by the rules has always been (at least in the 10 years I’ve been doing this) always been the better solution over any sort of time frame.

So.…yes.