Forums Forums White Hat SEO SEO expert, what would you do?

  • SEO expert, what would you do?

    Posted by seohelper on September 17, 2021 at 12:18 am

    I run a college web page but we only have masters programs, we had a PDF which ranked high on Google so I made it into a blog post (and delete the index to the PDF) which brings 4.3k organic visitors each month.

    But….this visitors arent our target right now…most of them look for that information for their bachelors classes. ( We need them to finish their bachelors to be able to enter our masters)

    Google Analytics always report that this is a high traffic page but with the lowest conversion.

    How would you take advantage of this traffic?

    LopsidedNinja replied 2 years, 6 months ago 1 Member · 4 Replies
  • 4 Replies
  • schmuber

    Guest
    September 17, 2021 at 1:11 am

    From your description it looks like there is an almost guaranteed conversion, but it takes months or even years. I’d probably add an email capture / newsletter subscription form to this page and leave it be.

  • C_Me

    Guest
    September 17, 2021 at 1:15 am

    Is there a related topic that does connect to a Master’s course? There must be. So build some pages that link out from this page and are optimized to what you want to sell and are still topically relevant. Those pages have a better than average chance at ranking.

    Also, look for who WOULD want to rank high for that. Maybe a couple sites. And see about trading links so you can get some backlinks to those other pages you have set up. As long as things are topically relevant all around, it should do good things.

  • seobyprofession

    Guest
    September 17, 2021 at 6:53 am

    So, if I understand correctly these visitors are your potential students? Do they just need to finish bachelor’s classes? If so – it’s a great opportunity to make a list of future potential students and continue working with them by phone or e-mail! You just need to place an interactive element on the page, like a lead form OR even better a Quiz, related to your topic.

    ​

    This quiz has to be interesting and useful for this audience. And at the finish stage, they need to leave the contacts, to get their results. For example, this Quiz has to be about “Your chances to get Masters” or something like that! And you will get leads, which are already interested and warm!

  • LopsidedNinja

    Guest
    September 17, 2021 at 7:23 am

    Create the content that helps them with their bachelor course.

    Make it so good they need to keep reading.

    Put the final version or page or Chapter or whatever behind a signup page. This form should collect their email address and graduation date. Don’t put the entire thing behind a login page or it won’t rank any more.

    Now you have a big list of potential customers and you know exactly when to email them too