Hello! I’m currently analysing an organic traffic drop on my website. The problem is GA is showing a significant drop in sessions (over 40%) and search console is displaying an increase in clicks… Which data should I be looking at to analyse where the traffic has dropped off?
GSC is just for conversion related data. Real performance data. Analytics shows a whole raw data includes bots. Don’t compare both. But need to consider both.
GA shows all traffic, not just Google. It could be direct hits, social, Bing/Yahoo etc.
GSC shows only Google.
If GA shows drop while GSC shows increase, that simply means you’re getting less of non-Google traffic for some reason. Check “sources” in GA to confirm.
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