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Scale down Facebook ads without consequences?
Just have a general question. Made some new campaigns a bit ago and they have been performing very well. I made mistake and ordered some supplies a bit late, so I had to put many of my best selling products out of stock. Would it hurt my campaigns if I turned down the budget or turned them off for a few days? It’s hard to get these results and I don’t want to lose them. Budget is currently around 140 daily across two campaigns.
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2 Replies
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Yeah if you cut spend by 30% or greater, the learning phase starts again. Not ideal, but not the end of the world.
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I have done it many times for similar issues with clients. Scaling down usually doesn’t have much of an impact and can sometimes be beneficial if you are going from let’s say $60K a month to $40K a month. Less pressure for FB and better ROAS overall. With your budget, you should be fine. I have done it with similar budgets.
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