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Recommendations for redirecting web traffic from old domain to new domain
So, our company recently redesigned our public service website to a completely new website (new domain, new web pages, new URLs). My boss wants us to come up with a redirect strategy that allows for a smooth redirect user experience when a visitor clicks a link to the old website. Because the new website has an entirely new site architecture, we can’t just simply create a redirect from an old page to a new one because it may be jarring for users to land on a completely different page than they are expecting. Eventually, we plan on phasing out the old website but for now, it’s still active.
What I proposed we do is create an “in-between page” that a user will be redirected to when a user clicks a link to a page from the old website with some messaging that explains we’ve moved to a new website, provides some info on the new site and includes links to pages they might be interested in. Is this a good approach or should I consider something else?
For additional background, I’m our team’s Digital Marketing Lead, but we don’t have a dedicated SEO expert on our team. Thanks in advance for any tips and advice!
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