So, our company recently redesigned our public service website to a completely new website (new domain, new web pages, new URLs). My boss wants us to come up with a redirect strategy that allows for a smooth redirect user experience when a visitor clicks a link to the old website. Because the new website has an entirely new site architecture, we can’t just simply create a redirect from an old page to a new one because it may be jarring for users to land on a completely different page than they are expecting. Eventually, we plan on phasing out the old website but for now, it’s still active.
What I proposed we do is create an “in-between page” that a user will be redirected to when a user clicks a link to a page from the old website with some messaging that explains we’ve moved to a new website, provides some info on the new site and includes links to pages they might be interested in. Is this a good approach or should I consider something else?
For additional background, I’m our team’s Digital Marketing Lead, but we don’t have a dedicated SEO expert on our team. Thanks in advance for any tips and advice!
I don’t think there is any cleaner way (and safer way) to do a migration that a 301 redirect. If you have existing traffic and rankings you want to preserve, what you suggest might be okay for users but Google won’t like it.
Safest way to redirect is to 301 redirect from one page to another. Also right now isn’t a great time to consider this with Google request of indexing button broken and their current indexing issues.