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Realistically how much money should I start putting into Facebook ads for my new installation business?
Obviously more money the better. But I would like to maximize what I can do with what I want to start with. I want to start with a budget of the $1-2k per month
My website and services are already set to go for the future audience to view. I would like some guidance in how can I start promoting my business and start to get conversions.
Do I start straight off with a conversions campaign on cold audiences?
Or Do I start first with a brand awareness campaign? Traffic? Engagement? Lead generation?
For AD creatives I’m reading that this A/B testing method allows me to test 2 ad creatives under the same ad set audience. This would allow me to see which creative is working better.
The thing as this is a installation service business I’m just starting, I have one picture I can use and I don’t really have different pictures or any media I can use to diversify my creatives because I haven’t had any clients I can use to take pictures of the outcome of the completed service, All I can do right now is change the wording of my ad description.
How much money should I put towards each campaign type per day? I want to expand my reach quick and get conversions but use my budget effectively
How many campaigns should I make?
I have recently about a week ago started with a conversions campaign with 2 ad sets with $10 budget for each. I know a week isnt enough and neither the current daily budget of course but so far just get about 2-4 clicks on average per day.
I also about 2 days ago started a engagement campaign with one adset with $10 daily budget so so far $20 spent. Have about 150 likes on my ad but just no clicks
Don’t know if I’m doing it right but I’d like to obviously increase my spend but I just don’t know where to start and don’t want to just literally just throw money at anythingI know my general audience for this service and will be testing each one
Which type of aspects should I focus on more?
Thank you all for your help!! Probably have more questions but I can’t think of em at the moment lol
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2 Replies
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This will not look very sensible.
DIFFERENTIATED PRODUCT OR SERVICE: What is so unique and attractive about your business that if you closed down, your customers would have no alternatives. It could be that you are available 24×7, while your competition is not. It should be a “hard differentiation” as in hard for your competition to copy.
MESSAGING: In all your ads, use words that your customers use to describe themselves or their problems that you solve. Use images that support these words. For photos, take a paid account with any stock photography website that the pix you need (even Canva), and use those to begin with.
CAMPAIGN TYPE: So many people question what kind of traffic platforms like Facebook send to your campaign. With startups I’ve always gone for Lead Gen first.
DURATION: The longer you test, the better your results for planning further into the future. I usually go for 90 days with startups.
Best of luck!
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Facebook ads for on-demand services has been too expensive for my clients so we got back to Google Ads. Never recommended it but they insisted. It depends of what kind of installations, but in general users will look actively to fix an issue or have something installed. How many users in the coverage area, who use FB, fit the profile and will see the ad are potential customers?
If is something very local and within a given radius where users will converge then perhaps awareness that the service has reopened may make sense, otherwise addressing on-demand serving is preferable.
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