• White Hat SEO

  Question about the Title tag in the SERP

  Posted by seohelper on May 7, 2020 at 10:12 am

  It’s good to have your website’s name in the title. But if that name is long, how do you do that?

  For example,
  your website is called bestpingponggear.com.
  You write an article about the best outdoor pingpong rackets in 2020 (I just make this up now..).

  Then the title in the SERP would be

  Best Outdoor PingPong Rackets in 2020 – BestPingPongGear

  which would be too long.

  So how do you do it?
  Just remove the sitename in the title tag?
  Or create an abbreviation?
  So in this example, it would be ‘BPPG’ for ‘BestPingPongGear’.

  Yes I know…beginner question.. I hope for helpful answers tho ?.

  ScaredConsequence6 replied 3 years, 11 months ago 1 Member · 5 Replies
• 5 Replies

• 

  abdullah2321

  Guest

  May 7, 2020 at 10:24 am

  Well I suggest to keep that name in the description rather than title tag
  You need to include things in title tags which will drive in a lot of clicks.
  I believe people will not click on serps with the companies name unless they looking for that company on Google
  If you are very famous and people look for your brand on the internet all the time, include it in title tags if not avoid it
• 

  nowares

  Guest

  May 7, 2020 at 12:09 pm

  Google will often omit or add the brand name from title tags, depending on the title length.
  I would suggest creating a brand name, instead of “Best Ping Pong Gear”…. The abbreviation should be sufficient – “$title | BPPG”.

  If in doubt, leave it out 😉

• 

  BigBodyBased

  Guest

  May 7, 2020 at 1:04 pm

  Are you using PingPong as one word in your copy? If so, you’re gonna run into some issues as it’s always written out as two separate words: ping pong. Just a thought.

• 

  ARandomVisitor

  Guest

  May 7, 2020 at 8:56 pm

  The title you suggested is at 56 characters so it’s definitely going to show on the SERPs as such. I think it’s actually pretty good as it is (you ordered it correctly, used keywords). I understand wanting to shorten it with an acronym (e.g. BPPG), but it’s overkill. It’s most important that titles elicit clicks so probably best to just leave the site title off entirely in those rare cases.

  It’s not an uncommon problem, I actually have a client whose business name is 30 characters long. I usually leave off the site title in instances when the title is long.

• 

  ScaredConsequence6

  Guest

  May 9, 2020 at 4:32 pm

  BPPG. It’s actually good.

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