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Question about audience expansion (FB ads)
Like many others, I’ve seen better results in the past few months with creating ad sets that were super broad (country + gender + age) and nothing else. This seemed to work very well, however I do feel like there is growing ad fatigue.
My question is how would I “expand” my audience if they are already as broad as possible? The only thing I’m thinking about is removing the ages but even that I’ve set as super broad.
What could I do to “expand” my audience further? Should I optimize – and if so, how would I do that when I’ve created super broad based audiences as mentioned above?
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2 Replies
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If you think you’re experiencing ad fatigue, why don’t you scale your campaign by refreshing your creatives first before changing the audience?
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Refresh the creatives, divide the targeting group into interest-based groups and create creatives that would reflect their needs better. Also monitor the ad frequency to prevent the situation where some users are bombarded with same ad again and again.
