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Query Level Bidding
Just setting this up and I have:
Generic campaign – all brand terms exact and phrase negative, high priority, low bid.
Brand campaign – all brand terms exact negatives, medium priority, high bid
Pure Brand campaign, no negatives, low priority, medium bid.
Is this the correct way to set it up?
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2 Replies
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What are you trying to do here?
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I don’t think this is the most effective way. This is how I usually plan it out:
Brand-Local
* brand-mbm
* brand-bm
* brand-em
* brand-pmBrand-National
* brand-mbm
* brand-bm
* brand-em
* brand-pm​
And then add more ad groups depending on what keyword themes are relevant like brand-reviews or brand-app. You’ll only have a few keywords in each ad group but this should still give you good search volume.
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