Query Level Bidding

Forum White Hat SEO Query Level Bidding

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  • #1009

    Just setting this up and I have:

    Generic campaign – all brand terms exact and phrase negative, high priority, low bid.

    Brand campaign – all brand terms exact negatives, medium priority, high bid

    Pure Brand campaign, no negatives, low priority, medium bid.

    Is this the correct way to set it up?


    What are you trying to do here?


    I don’t think this is the most effective way. This is how I usually plan it out:


    * brand-mbm
    * brand-bm
    * brand-em
    * brand-pm


    * brand-mbm
    * brand-bm
    * brand-em
    * brand-pm


    And then add more ad groups depending on what keyword themes are relevant like brand-reviews or brand-app. You’ll only have a few keywords in each ad group but this should still give you good search volume.

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