Query Level Bidding

Forum White Hat SEO Query Level Bidding

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  • #1009
    seohelper
    Keymaster

    Just setting this up and I have:

    Generic campaign – all brand terms exact and phrase negative, high priority, low bid.

    Brand campaign – all brand terms exact negatives, medium priority, high bid

    Pure Brand campaign, no negatives, low priority, medium bid.

    Is this the correct way to set it up?

    #1011
    tomhalejr

    What are you trying to do here?

    #1010
    Temporary-Rabbit

    I don’t think this is the most effective way. This is how I usually plan it out:

    Brand-Local

    * brand-mbm
    * brand-bm
    * brand-em
    * brand-pm

    Brand-National

    * brand-mbm
    * brand-bm
    * brand-em
    * brand-pm

    ​

    And then add more ad groups depending on what keyword themes are relevant like brand-reviews or brand-app. You’ll only have a few keywords in each ad group but this should still give you good search volume.

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