PPC Ads exclude general search words? Google Ads

Forum White Hat SEO PPC PPC Ads exclude general search words? Google Ads

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  • #26523
    seohelper
    Keymaster

    If you are running a campaign for let’s say an SEO Agency to get more leads, using exact match keywords such as ‘seo agency’ would you add generic search terms such as ‘seo’ or ‘search engine optimisation’ as negative keywords or not include them in the campaign?

    Tl;dr: should i exclude ‘seo’ and ‘search engine optimisation’ if im trying to get seo clients?

    #26524
    CORosh

    Why would u exclude it?

    #26527
    Captcha_Bitch

    There is no need to exclude if you are using exact match.

    #26525
    xion-

    No

    #26526
    TTFV

    If you use [SEO agency] your ads shouldn’t trigger on just “SEO” or other non-specific queries. There is always a chance it could as Google has relaxed matching quite a bit but unlikely.

    I’d wait and scan your search queries reports, only block them if they are showing up there.

    But fundamentally, yes you probably don’t want your ads showing for SEO which is way too broad, i.e. could simply be people wanting to learn about SEO.

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