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PPC Ads exclude general search words? Google Ads
If you are running a campaign for let’s say an SEO Agency to get more leads, using exact match keywords such as ‘seo agency’ would you add generic search terms such as ‘seo’ or ‘search engine optimisation’ as negative keywords or not include them in the campaign?
Tl;dr: should i exclude ‘seo’ and ‘search engine optimisation’ if im trying to get seo clients?
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