Please Help

Forum White Hat SEO Please Help

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  • #16317
    seohelper
    Keymaster

    I have just joined a company as seo executive. They currently don’t have any project. They asked me to work on their company’s website and rank it on certain keywords.
    I have audited the website and made the necessary technical changes. I have researched the keywords. I have already done internal linking on the content pages. now I am making 2-3 backlinks on daily basis.
    But now I am struggling with daily work routine because there is nothing much to do on daily basis. I finish work in 1-2 hours daily and my manager is saying that I am not doing much work.
    Can you please suggest me the daily work schedule on a seo project after auditing, technical changes and internal linking done, like ‘task list’ on daily basis. Please help or I might lose the job. I am new to the seo field.

    #16319
    saitd

    Are you researching, writing and regularly publishing content?

    #16320
    N-o-spells-no

    It depends what type of site it is.
    If I worked full time on one company I would spend my time on keyword research, finding out what type of content my users want, looking at competitors, creating at least 2 blog posts a week, updating older blog posts…the list is endless tbh.
    If I was worried about my job then I would be spending my time doing online courses and watching videos to improve my skills.

    #16318
    LavingRunatic

    Good SEO never ends. I could probably spend an hour just listing the things you could do.

    Spy on competitors. What kind of content are they making? Is it being successful? Should you do the same? What kind of links are they getting? Could you get links like that?

    How can you improve their EAT? Can you get mentions in authoritative places? Are there parts of the website that perhaps are seen as untrustworthy to users? If so, can you fixed those issues? Can you do a better job of demonstrating your business’ expertise?

    Have you read the quality raters Guidelines for clues as to what Google is looking for to see in regards to EAT?

    Can you find any external links that are pointing to 404 pages and redirect them to other relevant pages?

    Have you looked at pages that didn’t do well with core updates and figured out why?

    Have you looked in search console to see which important keywords have dropped rankings and figured out why?

    Have you implemented conversion tracking to help measure which marketing efforts are working and how you can tweak them?

    Core web vitals are becoming a ranking factor in a few months. Almost Every site I’ve seen needs improvement in this area. You may not have the development skills to implement things, but a good SEO should be able to point out where the issues are and guide a developer on how to fix them.

    Have you put together a content strategy based on what is working for your client and what is topical and what your customers want to see? And once you’ve created content have you tweaked your strategy based on how it performed?

    Have you analyzed their link profile to determine whether disavowing has the potential to help them?

    Have you found ways to get good, authoritative links and mentions?

    What you described is just the start of SEO.

    Edited to add: I am being a little facetious in this response. If you’re new to SEO then of course you have not done all of the above. It takes a long time to learn SEO as a career. If your employer has tasked you with SEO and you are not quite sure what you are doing beyond ticking some boxes for optimization, and the site is still not doing well, what your employer has tasked you with is something that they may need to hire professional, experienced help for.

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