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Optimal workflow to send productfeed from Shopify to Meta and Google Merchant Center?
What do you think is the optimal workflow to send the inventory of my shop to the two platforms on a daily/weekly basis (= not by hand)?
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1 Reply
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I would suggest using the Facebook and Google channels within Shopify – they will sync daily automatically and are free to use. There are plenty of apps out there if you need anything fancier, but the free and direct options are perfectly fine for starting out
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Just use one of the apps from the Shopify store. Tons of free and low paid options.
[Simprosys Google Shopping Feed](https://apps.shopify.com/google-shopping-feed?search_id=2f243891-786d-44a3-804c-decbff1f34a4&surface_detail=google+shopping+feed&surface_inter_position=1&surface_intra_position=4&surface_type=search)
[Flexify: Facebook Product Feed](https://apps.shopify.com/facebook-product-catalog?ot=994ae698-94cb-4471-9128-1aaf8b75d639&search_id=e0fc8213-6292-46a7-bf38-6121121dba6a&surface_detail=Facebook+Catalog+&surface_inter_position=1&surface_intra_position=1&surface_type=search_ad)
Beyond that the only other option is a 3rd-party management tool, which will cost hundreds/month. Feeds should be updated daily to make sure everything is in sync.
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