Once I have my audience dialed in, and my products aren’t changing, do I need to keep paying an ad consultant monthly? Or is there always something that can be done for them to justify their cost?

Forum White Hat SEO PPC Once I have my audience dialed in, and my products aren’t changing, do I need to keep paying an ad consultant monthly? Or is there always something that can be done for them to justify their cost?

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  • #10253
    seohelper
    Keymaster

    I paid someone a grand to set everything up and get my audience going and it’s going well, but once my targeting is nailed down and I don’t need to change anything, do you think it’s okay to just let the same ads run if they’re doing their job?

    If so, how many months do you think is average before you stop paying someone?

    Thank you

    #10254
    SpiffyPenguin

    Setup is only half the battle. Your consultant should be helping to optimize ad copy, adjusting bids based on changes in the competitive landscape and data related to how your audience behaves, not to mention looking for opportunities for growth based on what’s working.

    Your products might not change, but almost everything else will.

    #10255
    Moty_M

    I had a client who thought like you, he left me and after only one month started calling with “one minute” questions – I quickly blocked his phone number and WhatsApp.

    I also have clients that only ask for setup, and I know to both quote them accordingly and build a setup that requires minimum optimization – so we both are happy in the long term.

    Otherwise, most of the setups I do are kinda half baked because I know I will optimize stuff later that is unknown in the beginning.

    For best results you should ask this question your ppc partner in my opinion.

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