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Offensive or inappropriate content (Capitalizing on sensitive events)
My Google Ads campaign felt a little bit light lately, I checked Google Adwords and it stated that I should check with Merchant Center as the feed had a high number of disapprovals. Lo and behold!
**Issue**
Offensive or inappropriate content (Capitalizing on sensitive events)**Affected:**
Dynamic Remarketing, Shopping ads, Surfaces across Google**Issue**
Violation of Shopping ads policy**Affected**
Dynamic Remarketing, Shopping ads, Surfaces across GoogleSince… I haven’t actively updated our website (been too busy packing orders) – Has this been done by someone maliciously? Trying to work out if its an automatic flag or someones reported it and flagged all other products?
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3 Replies
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I *may* have found that a secondary “supplemental” from Google drive was potentially being injected by the Adwords agency I employed last month.
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Have you looked over the feed to see if there are any words/phrases that can be tangentially linked to COVID or the recent protests? I’ve had a few clients with Merchant Center item disapprovals over the past few months for containing mask-related content in the feed (an apparel company with a shirt featuring a superhero mask design and the word mask in the product title, a crafting company with costume mask making supplies having items disapproved for including mask in the description, etc.). I was able to request an appeal for the apparel and just removed mentions of masks in the crafting descriptions and everything went back to approved fairly quickly.
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The words coronavirus, COVID, pandemic, etc. would trigger this and/or any advertisement for a mask.
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