I’d like to get some feedback on a clients request and wanna do some due diligence. A client has businesses in two locations within one state (less than 100mi apart but very different “feel”). One location has it all – the other only some limited offerings. (That’s the one we are talking about). My client wanted a new web site thinking that this one would then show up more in google and map searches. I would argue that the primary site has more ‘weight’ and therefore will always pull more results even though it would be further away; unless you consider google maps that uses GPS on mobile devices and those search results.
I suggested that instead of creating a new website it might be more prudent to redesign the point of entry of the main site to make it obvious. My client think’s it confusing for people (but we just added analytics so there is no data) since the homepage barely mentions the second location. My instinct lies in strengthening the information design on the home page to direct people to either of the locations and building out the 2nd locations internal pages to include more keywords that would relate to local cities and searches and add landing pages for the ‘stuff my client is doing in this city’. Since the business is named the same in GMB the URL is also the same so any visitor coming in from there should be redirected to the locations entry page.
The alternative is to create a small site and keep all that information contained there and separate from the main site. This site would not have the blog, and other updated features of the main site since it only offers one service.
Is that a viable approach? What’s the best practices in a scenario like this? Thanks in advance, I appreciate your feedback.