Negative keywords

Forum White Hat SEO PPC Negative keywords

  • This topic has 3 replies, 1 voice, and was last updated 1 month ago by Sufficient_Nebula480.
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  • #20164

    So I am trying to figure out if there’s a way to add a negative keyword to my campaign as it is a search term that is becoming costly, but the problem is that the one word is used in almost every ad and ad group.

    For example: my client offers “XX management software” but is (for the most part) irrelevant if you just search for “XX.”

    Is there a way to add “XX” as part of a negative keyword list without it affecting the other keywords?

    Any help is appreciated!


    You are able to add an exact negative keyword. Learn more about negative keywords at


    Try adding variants of that in negative as exact.



    This may be useful 🙂

    Best regards. 👊🏼

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