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Need Help: FB ads for apparel industry
Hi all,
I recently launched a new apparel line (specifically sweatshirts) with custom designs that my graphic artist developed. My main market is males, 18-35 years old, and US/EU/UK. The style is more streetwear.
I created traffic (top of funnel) ads so I could eventually retarget for purchase conversions but even then I’m barely getting link clicks for what I’m paying in return. E.g. would be that I created a cold interest audience (people who like Zara, H&M, streetwear, etc.) and barely got around 6-8 link clicks while the budget spent upwards of $75. I immediately turned the campaign off but I’ve tried this several times and the same thing keep happening.
If anyone has some suggestions or advice on what I could do, that would be great!