So something weird happened about a week ago. My website homepage suddenly stopped ranking (at all) when I type the website name into Google. My TrustPilot also got bumped down from the top of the first page to page 4.
The weird thing is, other pages are still ranking when you search for individual products. And when I search for my website combined with a keyword like “sale” or “coupon” the homepage appears as the top result. But when I just type the site name we are nowhere to be seen.