Moving expired domain from http & non-www to https & www

Forum White Hat SEO Moving expired domain from http & non-www to https & www

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  • #8967

    Hi there,

    I’ve recently bought a new, expired domain, which has been used in the following format (before I bought it): **http and non-www**

    Now, I want to switch to the following format: **https and www**


    So that’s how I’m currently redirecting it:

    1. In CloudFlare: http to https and non-www to www
    2. In WordPress: redirecting expired urls (404) to the homepage, so the link juice goes to the homepage

    I’m basically using two 301-redirects for that.


    Will this work? Will it successfully pass the link juice onto my new homepage?


    Plus, that’s what I see in the Google search console, when trying to request indexing for the new **https & www-version**

    >**URL is not on Google**
    >This page is not in the index, but not because of an error. See the details below to learn why it wasn’t indexed


    >Coverage: URL is unknown to Google

    This has been like that for 2 hours already.

    Is that an error or will it eventually be indexed correctly?


    You are most likely going to lose a lot of the value in both the fact you are working with an expired domain and you are switching to SSL. You have to wonder if it’s worth it. This is something you need a number of variables to consider not just what the ‘score’ might be from sites like Majestic, Moz, etc but also an evaluation of the content on the site, how many years it was live before it dropped, the type of content, how it ranked, what PR it had, etc, etc.


    redirects should be used for content that has moved. If you use from an article to the homepage it will not count as “juice”.

    if the article moved use a 301 redirect (google will update and show the new url at the next crawl).

    if the article does not exist anymore use a 410 GONE code.

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