Hi all, I’m considering putting our company on to either Kenshoo or 360. Does anyone with experience of both have strong views on the pros and cons of each that you could share? Or does anyone know of a good, deep-diving comparison out there they can point me to? Many thanks in advance!
I love kenshoo but all our transactions are offline and it integrates those as well as all other platforms (Facebook, Bing, Pinterest) the bidding algorithms are wonderful and the ad scheduling is essential to our business model. We pay a flat fee + a small % of spend. I tend to think google 360 favors its own platform and kenshoo eliminates that because they have their own conversion pixel!