Lookalike audiences questions

Forum White Hat SEO PPC Lookalike audiences questions

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    So my lookalike in the US is doing amazing and I’m really happy with it. My audience always been in the USA but I can make lookalike audience for countries based on the US. Is that normal to do?

    So i want to start selling in Canada, using lookalike audiences it says i can get 500k based off 1%. Should I increase it to 2%?


    Canada has about 10% the population of the US. Expanding the % means you will target people that are probably less interested in what you’re offering.

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