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Location insertion for RSA’s, who knew?
I have been doing dynamic location insertion into ad text using ad customizers and using city names as the text field which has worked great. I wanted to see if ad customizers worked with RSA ads and to my surprise they have dynamic location insertion as a standard feature. It is not available for regular extended ads. The command is {LOCATION(City)} or state or country. Was anyone else aware this existed and if so, how long has this been a thing?
Edit: Apparently this is brand new and something I have wished for a long time.
[https://support.google.com/google-ads/answer/9970276?hl=en](https://support.google.com/google-ads/answer/9970276?hl=en)
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9 Replies
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Wow never knew this either, thanks for sharing!
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I’ve been testing the State option on ads targeting the entire US almost as soon as I saw that a few ago. Works beautifully.
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Hoping Microsoft adds the feature quickly. =)
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Speaking of Microsoft, I went to create a campaign in one of my Microsoft accounts, and it gave me the option to set up an Audience Campaign. Checked other accounts, but only one so far. Worth looking into.
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Hoping they bring it across to ETAs but not holding my breath. Also discovered this about a week ago after going down the ad customizer/city list route for years.
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This is possible in ETAs using custom feeds (at a more granular level too). I think the goal is to entice users over to RSA by rolling it out there.
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Didn’t know this was a feature for RSAs out of the box.
Great find, will have to play around with this tomorrow. Have my upvote. 🙂
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I have put some thought into this and feel the ad customizers via a feed setup is better because you can actually see what cities triggered conversions the most. I am not sure this is possible in this new configuration as the database is hidden.
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Didn’t know this. Thank you!
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Not sure if I read this correctly, but it sounds like this only inserts the location you are targeting in a campaign, opposed to ad customizers inserting the actual user location?
>Locations are selected from your campaigns location targeting.
Has anyone tried this yet?
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Thanks for posting!
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