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Local SEO Strategy Question
Hello! I’m hoping that the big brains on this forum can help me with a conundrum. So I’m writing all the website content for a new company. Let’s say its a dog treat company called DogSweets based in Birmingham. The client wants me to create a local SEO strategy – so immediately I think of keywords like ‘dog treats Birmingham’ and ‘dog food snacks Birmingham’.
My dilemma is – I can’t just stuff these odd sounding keywords into every single page on the website. So my question is, do I just use local keywords on the landing page, and then use a mixture of local and more general keywords such as ‘high protein dog treats’ on the category/collection pages?
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6 Replies
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Good question, would love to see a specialist answer on this. 🙂
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You target the keywords and just make the content locally relevant. You can do this by doing map embeds, including the city name 1-2 times in the content, linking to local sources, map embeds etc.
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What about the domain? Is it a local domain such as .uk an international domain like .com?
I m not an expert yet, but if you can still choose the domain name, use one specific to your location.
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Think broader. You need to target dog owners and provide helpful info for them.
Something like “Dog Parks Birmingham” and then have a list and link to their google maps location and a paragraph reviewing each.
Maybe a page on leash laws Birmingham as well. Anything else helpful that dog owners might be searching for and your site can answer.
At the end of the day your goal is to expose dog owners to their brand. They may not be searching specifically for treats at the time but you can use an on page sales funnel to help entice them.
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Keep it simple.
One query is targeted by one page. Different pages will own a specific set of keyword.
Also, think from the entry point, not the homepage. The entry point is a query on Google. If your page matches the intent, nothing is odd. From the homepage, no need to have obvious links towards the landing pages optimized for keywords.
Still need to link them, but regular user, coming on the homepage, won’t see the SEO pages.Now here is the real pro tip for you :
SEO 2010, you just repeat the keyword a bunch of times in the text and on backlinks anchor text.
SEO 2020 : play the mystery word game. Especially in the first 300 to 500 words of the page, one must be able to guess perfectly the topic of the page, even if you removed the main keywords.
How can you define « dog treats Birmingham » without using these words?
If you play well the mystery word game, amazing things will happen.
For advanced SEO out there, this is my way to explain high level Semantic SEO.
The mystery word game is happening on the page, around the page in site and off site -
RemindMe! 2 days
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