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Local SEO Help
Hey all.
So simple question, I feel real dumb for asking this but a bit of background. I have a client with multiple location, all the locations are near busy cities but not actually in them. When making the url structure for each individual location page, should it include the nearby big city or the actual city the shop resides in? Also should I do the same for tracked key words? -
6 Replies
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Interested in the same.
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the keyword volume might be able to dedicate your next steps
I.e. if keyword volume is larger around the big town, which i suspect it is then you could go with “big town and surrounding areas” or something along those lines.
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Create landing pages for both, the main city and the smaller towns. The more keywords you can rank for the better!
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For local businesses I always like to use a top-down approach. Let’s say you service a certain county. I would make a county page targeting keywords for the overall county. Then I would build an individual page for each city in that county. Each one with keywords targeting that city. This way you have an overall area and sub-sections of that area. This is how Google and your customers can understand how to navigate your site the best. This also makes the menu structure easier to set up and navigate.
It is time consuming but it get’s results and you will see every page become a lead generating landing page if you structure the site correctly.
I hope this helps. If you have any other questions please ask.
tysan
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some Json snippet have that possibility
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Create pages for every single locations that you wanted to target,, after that, pick the geo keywords and optimize all the keywords for particular locations.
Go for 5minutesite. Com and put the main keywords + zip codes, the site will provide you bunch of geo keywords.
Also, create support pages for each location page.
Create atleast 3 support page for 1 main page,,
Adding a blog section is an extra plus.Good luck
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