Hi, I’m interested in experimenting with running campaigns on LinkedIn, possibly creating a whitepaper or eBook. As it’s significantly more expensive than other social media platforms, I’m expecting resistance. Has anyone here used LinkedIn for successful campaigns for a medium-sized company? The ROI is potentially worth it, but the thought of losing a few thousand dollars for no return isn’t.
I use LinkedIn whenever I need to target a professional audience, primarily healthcare workers. I have the most success with their lead gen ads. If your audience is a specific industry, job title, company, etc. then you’ll have more success driving qualified leads on LinkedIn then you will on Facebook.