Forums › Forums › White Hat SEO › Keyword in Headings? White Hat SEO Keyword in Headings? Posted by seohelper on December 4, 2020 at 2:56 pm Is it necessary to add your keyword in H2 and H3? johnsimon786 replied 3 years, 4 months ago 1 Member · 4 Replies 4 Replies kennethsweet214 Guest December 4, 2020 at 3:53 pm You should have it in your H1, preferably at the beginning and then within the first 100 words weather that be a subtitle or paragraph at a minimum. mentorcoursereview Guest December 4, 2020 at 6:59 pm The headings are the most important part . goblingovernor Guest December 4, 2020 at 8:10 pm Yes. It’s important. You CAN rank without it. But it’s easier to rank with it. johnsimon786 Guest December 5, 2020 at 11:21 am Heading structure should also be SEO friendly. Log In to Reply Log in to reply. Log In to Reply Start of Discussion 0 of 0 replies June 2018 Now