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    Keyword and Ad Metrics Discrepancy in Google Ads

    Posted by seohelper on June 19, 2020 at 7:40 pm

    Greetings PPC!

    I’ve come across a bit of a mystery in one of my ad groups. The ad group overview reports (from 06/01/2020 to 06/19/2020) that is has received 222k impressions, 2k clicks, and 12 conversions. Might seem like bad metrics, but it’s working for us. When I go to my keywords to determine which ones are performing for this ad group, I get the following numbers (combining search keywords and search terms): 24 impressions, 6 clicks, and 0 conversions.

    There have been no changes to keywords/ads within this time frame. WTH is going on?

    ppc_bro replied 3 years, 9 months ago 1 Member · 2 Replies
  • 2 Replies
  • collectivethink

    Guest
    June 19, 2020 at 8:54 pm

    Are you opt-ed into Display Network for that campaign?

  • ppc_bro

    Guest
    June 19, 2020 at 10:27 pm

    I would check your filters and make sure you haven’t set it to enabled at the campaign or ad group level. That can hide data.

    ​

    If that doesn’t work I would make sure you haven’t removed anything by accident