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Keyword and Ad Metrics Discrepancy in Google Ads
Greetings PPC!
I’ve come across a bit of a mystery in one of my ad groups. The ad group overview reports (from 06/01/2020 to 06/19/2020) that is has received 222k impressions, 2k clicks, and 12 conversions. Might seem like bad metrics, but it’s working for us. When I go to my keywords to determine which ones are performing for this ad group, I get the following numbers (combining search keywords and search terms): 24 impressions, 6 clicks, and 0 conversions.
There have been no changes to keywords/ads within this time frame. WTH is going on?