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Is this link building?
Hey guys, I’m a web developer and started my own company at the beginning of the year. My first client and I are very close and still talk every week. He hired a SEO girl a few weeks before I finished the site and that’s what she’s been working on since March. My issue with this is that this website has about 30-40 pages and 100’s of blog posts. When I log into WP and open some of the core pages, only several have meta titles and descriptions and none have any changes on page. His site is ranking for 36 words which a third of them don’t even matter or have 0 views a month. She’s focusing her attention on one blog post from weeks ago. Her monthly report has some fluctuations in the keywords and she mentioned that she *Just Now* want to start working on his GMB? He’s a local cleaning company? Shouldn’t she have started this months ago? Lastly, she attached an excel file with “link building” that she’s started…. but it contains 7 links… to sites that she’s made his company a profile for: Tumblr, PearlTrees, Reddit, Plurk, Scoop, Flipboard, Folkd? She’s said that she’s done this for idk how many years… 10(?)… Am I wrong in assuming this is all wrong? Is she doing things correctly? Because if she is, I need to know now that I’ve been learning SEO the wrong way and I should probably stop altogether. Thank you for your advice, and I’m sorry there are no spaces between the sentences, I don’t know how to add an extra line on here.