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Is it worth making changes and trying to optimize campaigns that only run for a week?
How do we do that if every change we make will set it back to the learning phase and affect the delivery of the ads?
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2 Replies
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Personally I think it will be hard to optimize a campaign in a short time span. Depending on the budget involved, you might review the campaign on a daily basis. But if you would like to make changes, I think that would depend on the medium and on the amount of information you receive with the budget you spend. If you have a lot of information, this will obviously give you more results to base your changes on. Most of it will be unfunded, I think.
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At the very least take a look at the queries coming in and flesh out your negative keyword list in realtime
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