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Is it possible to setup ads with a custom campaign objective?
Hi, I’m looking to run some ads that for slightly complicated event objectives, such as newsletter signups and calendar setups.
I’m familiar with purchasing objectives, but drawing a blank here when it comes to custom objectives. I can’t code.
Ty.
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5 Replies
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Google Tag Manager is your friend for Google Ads.
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No. Run a conversions objective optimized for Complete Registration.
why wouldn’t this work?
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I am assuming this is for paid social? Setup custom events in your pixel code and then setup custom conversions for each of those custom events in Business Manager. Once you do that, when you create a conversions campaign, you can select the custom event you are looking to optimize for.
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Conversions campaign, then utilize the pixel events to track the conversion (custom events if you need it).
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For paid social or search ads you can do this by setting up remarketing lists/audiences. I suggest having trigger/goals set up for when people visit your TY Page after newsletter signup.
You can then re-target that audience using ads from any platform really.
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