Hello, still learning the SEO game so I appreciate your suggestions in advance.
I’ve recently been reading about the importance of internal linking.
I work with a local business with 5 locations in a major metro area. Our site has all the basics – a unique landing page for each location, as well as service pages for each unique service we offer (around 18 pages), blog, contact forms/CTA’s, etc.
I’m wondering – how much would internally linking the services pages with the location pages improve our visibility? In your experience, how much of a difference does internal linking make in your search traffic?