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I’m about to launch my first paid advertising campaign for T-shirts on Instagram. What mistakes should I avoid?
Any insight is appreciated!
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6 Replies
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Don’t spread yourself too thin. If you have a smaller budget I would recommend you consider a shorter flight with higher per day spend vs stretching a small budget too long. Make sure your frequency is around 3!
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I had better success with Facebook over Instagram for my shirts
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Always go moving images instead of still image of you can. Even if it’s a well made, fast cut slide show.
Set aside some budget for retargeting people that bounced off the shop page. Bonus points if you use pixels on different parts of the user funnel.
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Can anyone recommend a good place to learn Instagram advertising?
Sorry for highjacking this thread with my own question..
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Get really precise with your targeting and don’t assume that casting a wide net is best. Advertising your shirts to a really engaged and well targetted audience of 15k people can be a lot better than reaching 100k people that may or may not be interested.
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Don’t forget to use disclosure hashtags that let your followers know your post is sponsored or paid for. If you don’t do this, you might get fined by the FTC. Common disclosure hashtags include #ad, #paidpromotion #sponsored, etc.
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