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I understand that internal SERP pages should not be indexed, but I’m not sure I understand why.
From one post I’ve seen on this, “The rationale is to avoid disappointing Google’s users and to otherwise prevent search-engine crawlers from wasting their time downloading and analyzing pages that presumably won’t help visitors or your business.”
But what if the pages could potentially offer value because of the way they’re accessible and structured? Is that a valid reason? Or, could something render that reason invalid?
Let’s take this example, a search within a restaurant index site for “Sushi”. The site will take the user’s location and the search query will be:
.com/search/query?cuisine=sushi&location=miami
To me this seems like a very useful search page to have indexed, as many people could Google ‘sushi Miami’
However, the user could then put a filter on the internal search results page for restaurants open past 8PM, looking like
.com/search/query?cuisine=sushi&location=miami?hours=after8pm
Now this seems to be a query that’s much less useful.
How *should* this work? Given that these are dynamically generated pages, what would actually be indexed? The default page without the filters being used? Should that indexed?
OR, should there maybe be a canonical reference in each of these pages to another SEO-friendly page, for example instead of .com/search/query?cuisine=sushi&location=miami, it would be .com/cuisine/sushi-in-miami?
Would love some input here.
Thanks!
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