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How you can start learning PPC for free – Part 1: Facebook Ads
This summer, I had to work with interns for the first time, and one of the field they wanted to get more experience in was PPC.
Along with setting up Zoom meetings where I was sharing my screen and showing them how I was setting up campaigns, I curated a list of quality, free resources for them to read. They told me it really helped them, so I’m sharing it here:
# Facebook Ads Basics
* **The Facebook FAQ by Jon Loomer** – It lists 80% of the questions someone running Facebook Ads might have, and offers an answer for each one of those questions. Super useful when you have a question about a specific FB Ads problem.
* **Watch Me Build a Facebook Ads Account With a $3000/Month Budget** (E-COMMERCE FACEBOOK ADS FUNNEL) by Dara Denney – One of the best way to learn FB Ads in my opinion is just to watch how other FB Ads managers structure their account, make their creatives, etc, and that’s exactly what Dara Denney does in this Youtube video.
* **Facebook Certified Media Buying Professional** – If you have 2-3 hours to spare, you can take 2 hours to go through the Facebook Ads Media Buying Professional course. It will teach you the basics of the platform, and you can also get a free certification after you complete it. ⚠️ I wouldn’t solely rely on Facebook materials for information, as they tend to include some « propaganda » in their materials.# Make good ads (creatives + text):
* **How To Create Mobile-First Videos for Facebook Ads: Facebook Ad Design 101 by Savannah Sanchez** : More now than ever, creatives will make or break your campaign. Savannah Sanchez is an ad creative master, and in this video, she explains her top tips and tricks to creating thumbstopping creatives on Facebook.
* **How to make ads that get clicks (For Facebook and Instagram)** – A Twitter thread from Growth Tactics to teach you how to design your ads, write ads for your audiences, and some frameworks for messaging, all in a few tweets!# Measuring the performance of your campaigns:
* **How To SET UP & INSTALL The FACEBOOK PIXEL in 2021 (After iOS 14) by Ben Heath** : Even after iOS14, the Facebook Pixel is still a BIG DEAL: it allows you to track the actions people take on your website, optimize your campaigns effectively, and to take advantage of Facebook’s machine learning process. In this detailed tutorial,FB Ads expert Ben Heath shows step-by-step how to install the Facebook Pixel on your website.
* **How To Analyze Facebook Ad Results The RIGHT Way! By Ben Heath :** One of the hardest thing when you start Facebook Ads is understanding the results of your first campaigns… In this video FB Ads expert Ben Heath explains how to assess your Facebook advertising results.# Choosing the right audience:
* **Which Audiences Should I Target on Facebook Ads? By Dara Denney** – If you have never used Facebook Ads before, and you have no idea of which audiences you should try out, this video offers a pretty comprehensive overview of all the audiences you can test when you start out with a new account.
The resources above should be enough for a first start, but if you’re bored/want more, here are some other ones:
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* **Facebook Ads Post iOS 14.5 Reporting & Audience Targeting Updates [SEPTEMBER 2021] by Savannah Sanchez** : If you’re new to Facebook Ads, then you should know how the iOS 14.5 update has impacted reporting & audience targeting, which is exactly the topic of the video!
* **How to Measure, Build & Inspire Creative Facebook Ads: Your Complete Ecommerce Toolkit with 90 Examples + 30 Types by CommonThreadCollective** : This guide by Common Thread Collective is a goldmine to give you ideas of creatives that work, and how to measure their performance. Even though it’s focused on e-commerce ads, in my opinion, it can be useful for every FB advertiser.
* **How to Choose the Right Facebook Ad Objective for Your Goals by Search Engine Journal:** When you’re starting out with Facebook Ads, knowing which one of the 13 campaign objective to choose from can be difficult: this guide will help you determine which objective is the best fit for you.# Communities where you can ask your questions:
r/FacebookAds ; The Facebook Group « Facebook Ad Buyers »
What do you think about this list? Do you have any ideas of resources to add?
If you have any ideas of resources to add, I’m trying to build out a comprehensive directory of high quality free resources for PPC and other marketing topics on everythingmarketing. club, and I’d love it if some of you guys added other suggestions over there!
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10 Replies
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**Links**:
* [everythingmarketing.club](https://everythingmarketing.club) (where you can find all the resources and add more)
* [The Facebook FAQ by Jon Loomer](https://www.jonloomer.com/facebook-ads-faq/)
* [Watch Me Build a Facebook Ads Account With a $3000/Month Budget](https://www.youtube.com/watch?v=cOeOGyIz_Xg)
* [Facebook Certified Media Buying Professional](https://www.facebook.com/business/learn/certification/exams/410-101-exam)
* [How To Create Mobile-First Videos for Facebook Ads: Facebook Ad Design 101 by Savannah Sanchez](https://youtu.be/TGxooFH_fuU)
* [How to make ads that get clicks (For Facebook and Instagram)](https://twitter.com/GrowthTactics/status/1362807910921871365)
* [How To SET UP & INSTALL The FACEBOOK PIXEL in 2021 (After iOS 14) by Ben Heath](https://www.youtube.com/watch?v=AQkQI-Pi4PU)
* [How To Analyze Facebook Ad Results The RIGHT Way! By Ben Heath](https://www.youtube.com/watch?v=ceMt2-YSz4c)
* [Which Audiences Should I Target on Facebook Ads? By Dara Denney](https://www.youtube.com/watch?v=f1Cgo6Mn6y0)
* [Facebook Ads Post iOS 14.5 Reporting & Audience Targeting Updates [SEPTEMBER 2021] by Savannah Sanchez](https://www.youtube.com/watch?v=U6Tm4OeATNE)
* [How to Measure, Build & Inspire Creative Facebook Ads: Your Complete Ecommerce Toolkit with 90 Examples + 30 Types by CommonThreadCollective](https://commonthreadco.com/blogs/coachs-corner/creative-facebook-ads)
* [ How to Choose the Right Facebook Ad Objective for Your Goals by Search Engine Journal](https://www.searchenginejournal.com/facebook-ads/objective/)
* [The Facebook Group Facebook Ads Buyers](https://www.facebook.com/groups/132299360259652/) -
This is awesome, thank you!! Right in time for me, as I’ve been assigned to work in FB ads for the next few months!
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Thanks for this!!
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This is some serious gourmet information!
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you’re awesome!
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Excellent Resource! Looking for 2nd part soon 🙂
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Grreat!
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Just landed a new job as a media buyer and this helps immensely. Thanks!
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Thanks a ton , my weekend is covered 🙂
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I’m running a Marketing Internship programme at an Association where I volunteer. Basically a 6 month long programme where I will cover curriculum all the way from the theoretical fundamentals to the practical work.
Last year, I was aware of all the mistakes I made – main mistake being in not teaching enough about the PPC. Instagram is our main platform as most of the audience we have is there and the interns who became volunteers were still vague on some issues.
This year, I will correct that. I started my research on what more to add, and you delivered. You saved me hours and hours of research! Thank you for this!
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